Berlin ReedArt: Nat DammBerlin Reed

The Ethical Butcher
Portland, Ore.

Berlin Reed, 27, took an unlikely path through vegetarianism and even “militant” veganism before embracing his new profession whole hog — literally. He now styles himself The Ethical Butcher. He gets all of his meat from small, local farms and visits every one to meet the farmers and see first-hand how their animals are raised. He’s converting people to the cause of sustainable meat through what he calls The Bacon Gospel, curing bacon with flavors like watermelon-basil and horseradish-lemon-turmeric, as well as through the Heritage Breed Supper Club, where people not only eat well but learn the story behind what they’re eating. Reed is also writing a book, developing a video series on sustainable meat, and planning a tour of cities along the East and West coasts to share his philosophy and highlight the work of others fighting to change the meat industry.

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Watch Reed talk about his work and slaughter a pig: