These days when parents enable their kids’ munchies, does it turn them into junk-food junkies?

The Australians who produced this PSA and the scientists researching the food-addiction connection seem to be hooked on the idea.

Help Grist raise $25,000 by September 30 to further advance our climate reporting

But even for the parents who do like their wee ones to start the day “with a lil suga,” I’m sure they wouldn’t be expecting their “Feed the Children” cheerios to have quite so many XXX’s with their OooOOooo’s. Here’s hoping that breakfast helping doesn’t become a serial problem.

——————————————————————————————————————————————–

Grist thanks its sponsors. Become one.

To support our nonprofit environmental journalism, please consider disabling your ad-blocker to allow ads on Grist. Here's How

Like what you see? Sign up to receive The Grist List, our email roundup of weird, offbeat, and/or just plain funny green news, sent out every Friday.