Anatomy of a greenwash [VIDEO]

The good folks at Funny or Die have new video skewering Chevron’s cynical “We agree” ad campaign. The comedy site’s previous “Chevron thinks we’re stupid” video was part of a broader comedy offensive against the oil giant. The new vid gives us a behind-the-scenes pitch from an ad agency.

Advertising executive: “We’re going to make pretending to care the new caring.”

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Chevron executive: “Wait, wait, I think I get it. You can agree with someone on something without having to do anything about it.”

[vodpod id=Video.4930884&w=425&h=350&fv=key%3Dda1db3a886]

Anatomy of a Greenwash from Paul Scheer

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