Wal-Mart to double organic food selection
In the next few weeks, Wal-Mart plans to double its offering of organic foods, expanding its produce and dairy selections and offering dry goods as well. Organic food is one of the fastest-growing segments in the grocery biz, and Wal-Mart is one of many large retailers hoping to capitalize on the trend. As the top grocery seller in the U.S., Wal-Mart already sells more organic milk than any other chain. DeDe Priest, Wal-Mart’s senior vice president of dry grocery — that’s a mouthful! Ha, mouthful! — says the globe-straddling retail behemoth wants to “knock out the myth that [organics are] just for the rich.” She also hastens to assure us that Wal-Mart has no plans to become a health-food store. We were worried.
