A short video clip introducing CFLs to kids

You can watch Disney and the Department of Energy's co-produced energy-efficiency PSA here. It's half an ad for Ratatouille, half a push for compact fluorescent lightbulbs.

Maybe the marketing theory is, "Hook 'em while they're young." Works for soft drinks and breakfast cereals. Perhaps it will work for Energy Star, too.

You can watch Disney and the Department of Energy’s co-produced energy-efficiency PSA here. It’s half an ad for Ratatouille, half a push for compact fluorescent lightbulbs.

Maybe the marketing theory is, “Hook ’em while they’re young.” Works for soft drinks and breakfast cereals. Perhaps it will work for Energy Star, too.

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