In a recent NYT op-ed/obit for the inventor of ramen noodles (R.I.P. Momofuku), Lawrence Downes wrote, “Teach a man to fish, and you feed him for a lifetime. Give him ramen noodles, and you don’t have to teach him anything.”
If that sentiment makes you chuckle … and then salivate, I’ve got good news: In an effort to win over more eco-minded customers, Momofuku’s ramen will soon be available in reusable containers. Because it was the disposability of the Cup Noodles that really left the bad taste in our mouths.
