This is a pretty clever stunt by Greenpeace activists. They infiltrated the filming of a Kleenex commercial to get the word out about the fact that Kimberly-Clark (maker of Kleenex) uses 100% virgin wood pulp in their products — as a result, the Canadian Boreal Forest, one of the biggest carbon sinks in the world, is being clear cut. Check out kleercut.net, and watch this video:

There’s another video of the same protest here.

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