Swoosh, for those not hopelessly entrenched in American consumer culture, refers to Nike, and is not to be confused with the enviably-young-and-far-more-talented-than-I-will-ever-be Smoosh.
My point being:
Nike has made the U.S. EPA’s Top 20 Best Workplaces for Commuters from the Fortune 500 Companies list for the third year in a row, and was recently named among the top 10 companies for transparent corporate sustainability reporting by SustainAbility’s Global Reporters program.
Nike’s commuter program, cleverly acronymed TRAC (Traveling Responsibly? Accept the Challenge), offers prizes and incentives to commuters who eschew the gasoline- or diesel-powered vehicle. Since 1992, it has reduced the percentage of employees who drive alone from 98 percent to 84 percent.
Says helpful Nike vice president of corporate responsibility and prolific talking-point spouter Hannah Jones:
We recognize that employees at Nike have a variety of aspirations when they come to work each day. For many, through the TRAC program, they’re able to integrate their values of sustainable communities and environmental preservation by getting to work in a way that’s outside the norm of single-car commuting. Nike shares these values, and is proud to encourage and support our employees through this program.
Helping it gain its top-notch CSR spot: Nike was the first in the sports-apparel industry to disclose the names and locations of contract factories making its products.
Says helpful Nike vice president of corporate responsibility and prolific talking-point spouter Hannah Jones:
We believe transparency is central to responsible business strategy and that reporting is key to delivering transparency. It is an honor for us to be ranked among the world’s leading companies for sustainability reporting. We see reporting as the pathway for all companies that are serious about their corporate responsibility efforts. We aim to continue finding innovative ways to detail our targets, report on our success against them and articulate our strategy for embedding corporate responsibility throughout our business operations as a source of inspiration and innovation for employees, consumers and stakeholders alike.
Nike touts its other green credentials here.
