Turns out consumers don’t care that much

New market research finds: The majority of consumers really don’t care all that much about the environment. Green simply doesn’t has not captured the public imagination. … The fact is, the amount of media interest given to the environment far exceeds the amount of consumer interest. Joel Makower has more.

New market research finds:

The majority of consumers really don’t care all that much about the environment. Green simply doesn’t has not captured the public imagination. … The fact is, the amount of media interest given to the environment far exceeds the amount of consumer interest.

Joel Makower has more.

All donations matched for a limited time!

Grist is the only award-winning newsroom focused on exploring equitable solutions to climate change. It’s vital reporting made entirely possible by loyal readers like you. At Grist, we don’t believe in paywalls. Instead, we rely on our readers to pitch in what they can so that we can continue bringing you our solution-based climate news. Donate now, and your gift has twice the impact. All donations matched for a limited time.

10%

Donate Now Not Now