Sometimes, Josh Tetrick will quiz strangers in the dairy aisle. He’ll strike up a conversation with a fellow grocery store patron and ask if they’ve heard about “this egg that’s made from plants?” He might point out the golden-yellow boxes shaped like milk cartons sitting on refrigerated shelves, not too far from the egg cartons. Generally, he finds that people don’t know what he’s talking about. “Most people will be like, ‘What?’”
The product Tetrick is referring to — which, not coincidentally, he manufactures — is called Just Egg. It’s a liquid vegan egg substitute made from mung beans, a member of the legume family, and it’s designed to scramble just like a real chicken egg when cooked over heat. (The company also sells frozen omelette-style patties that can be heated up in a toaster oven and frozen breakfast burritos.) Along with his best friend Josh Balk, Tetrick cofounded the company Eat Just, formerly known as Hampton Creek, which developed Just Egg over years of testing. On a recent call with Grist, Tetrick described the products — which are meant to look, taste, and cook like real eggs ... Read more
