For Chris Kobayashi and her husband, Dimi Rivera, it all started with Japanese cucumbers. “In 1997 we said, ‘OK, let’s grow Japanese cucumbers, but let’s grow it organically,’” Kobayashi tells me as we walk around her farm in Hanalei Bay on Kauai’s North Shore. “You know, because they are crispy, crunchy, and yummy and you can eat the skin and everything,”
The couple knew that it would be a tough vegetable to grow. Cucumbers are prone to extensive damage from fruit flies in Hawaii. So they covered every single cucumber that came up with plastic bags. “We’d charge a dollar for each at the farmers market,” says Kobayshi. “We set up a sign on that said ‘Japanese Cucumbers, $1.’ We offered samples and people got hooked because it’s so crunchy. Then they started asking, ‘Do you have any kale?’ I was like, ‘Kale? What is that?’ So that’s how w... Read more