What is it about Cinnabon? THAT SMELL. The doughy simple sugars spiking straight into your system. The extra little container of frosting you can get. Be right back, we have to run to the mall.

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Anyway, vegan cinnamon roll shop Cinnaholic just started accepting franchise applications, so your town could get a dairy-free version of our favorite unhealthy treat (no offense, gelato and Pirate’s Booty!). Maybe you’ll even be behind the counter?

Founders Shannon and Florian Radke opened the first Cinnaholic in 2010 in Berkeley (of course). Today, you can pick from almost 30 flavors of frosting and 25 toppings, so if you’ve always wanted a vegan cinnamon roll with pina colada-flavored frosting and cookie dough on top, that clanging you hear is St. Peter throwing open the pearly gates.

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Ecorazzi quotes the couple:

“We believe that every one of us has the power to make a positive change in this world for the animals, the planet and the people. We start by serving delicious vegan cinnamon rolls,” said the husband and wife team.

If you’re gonna make an impact, breakfast (or dessert, whatever) seems like a sweet place to start.

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