April McGreger
Farmer’s Daughter
Hillsborough, N.C.
McGreger grew up on a Mississippi farm, where she witnessed all the challenges that farmers face in commodity-crop, “race-to-the-bottom” agriculture. The experience sparked her current mission: make wholesome jams, pickles, and preserves with produce from local farmers. “For me, [this business] started as … keeping as much money as possible in the pockets of farmers,” she says, “and then creating good and honest food with no ingredients we can’t pronounce.”
Why we chose these jams:
McGreger creates her products based on what North Carolina Piedmont farmers are growing. The idea is to highlight the local produce that farmers can provide, and to encourage a model where the source inspires the recipe — not the other way around.
Taste globally, source locally:
McGreger says her products “are inspired both by what I want to eat and all the different people in my life.” For example: “My husband is Jewish, and he was very homesick for the pickles of the Northeast, so we make Jewish deli-style pickles. I have a best friend who is half-Korean, so I have kimchi on my menu.”
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